Unilever International is Unilever’s White Space Arm. As the 9th global cluster, we work across US, Europe, Africa, AMET, South Asia, SEAA and North Asia to fill white spaces for Unilever. On one hand we are completely responsible for building all of Unilever’s brands in white space geographies like Korea, Pacific Islands, Mongolia and on the other we are now leading the launches of big brands like Lifebuoy, Sunlight, Fair & Lovely, Tresemme among others into big markets like the US, China, Western Europe and SEAA. Singapore is UI’s global hub which leads strategy, marketing thinking, seeding plans, alignment with the global categories and supply chain. Speed is the mantra for Unilever International’s success and this role will epitomise that. Hence as a game changer business, here are some of the rules we live by
Key strategic role of Marketing
UI has become the strategic partner of categories like Skin Cleansing, Skin Care, Deos, Hair, Oral, Foods, Refreshments among others to seed brands in large markets. This requires the creation of marketing leader roles in different clusters who will lead the large seeding projects which have iTO of >10mn each and are strategically important for Unilever. Marketing Leadership is needed to mine consumer insights, craft brand 6Ps, develop brand deployment plans, manage media, shopper marketing and digital activation. UI needs a marketing lead in each large cluster where significant opportunities are getting unlocked – Latam, US, EU, Middle East, SEAA, Russia, Africa and North East Asia being some of them. Marketing also needs to work closely with global category BD teams to partner for growth and develop strategic plans jointly.
Main Job Purpose
The pace of innovation and launches in this role is probably the highest in the Unilever world. Hence the marketer who leads this role will have a high bias for action, deep passion for building brands, openness to new ideas and approaches, willingness to work with the team to make an impact on the market and a sense of responsibility, measuring performance by results. The role provides incumbent a well-rounded exposure and steep learning curve. This unique and wide array of scope will enable incumbent to truly be immerse into the world of UI’s Speed to Market – with start to end experience to driving the business, identifying white spaces and opportunities to drive incremental growth towards Unilever Latam, through Unilever International. This role will have one direct report. The role will report into the UI Global Marketing VP. The role will interface with all Unilever categories at Director / Brand Manager level and UI supply chain and finance teams across UI globally. Lastly being part of the UI family, the candidate must be able to thrive in a fast paced and highly dynamic environment and navigate through complexities to arrive at solutions.
Driving Marketing Strategy
Business Performance Analysis & Planning
Identifying and Capitalising on White Spaces
What You Need to Succeed
Job Position: Marketing Manager LATAM
Reports to: UI Global Marketing VP
Location: US – Ideally Miami area
About Unilever International
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity PostersEqual Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesEmployment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
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Unilever has a simple but clear purpose – to make sustainable living commonplace. They believe this is the best long-term way for the business to grow. On any given day, two billion people from around the world use Unilever products from iconic brands like Dove, Axe, Ben & Jerry’s, Lipton, Dollar Shave Club, and Knorr to look good, feel good, and get more out of life.